And it is not just those with exotic tastes that are buying and using coconut oil but it's the health shop fans too.
Being the subject of many health studies coconut oil is showing itself not to be an artery clogging low quality oil but an artery clearing superfood that is surprising even confirmed health nuts with it's performance.
So much for the enthusiasm, let's look at the facts.
Coconut oil is a saturated fat mostly composed of Lauric acid and is called a medium chain triglyceride.
Lauric acid is found in breast milk where is boosts the immune system of the baby and protects it from infection.
The body does not treat the fats in coconut milk the same way as it does other fats because they are ready to used instantly and provide an energy Boost.
This is why weight lifters often take Coconut oil just before facing a challenging weight where they will need an energy boost.
And this is not a negative energy boost such as that from caffeine or sugar but a calm and stable rise of energy.
Normally our cells get energy from carbohydrates and sugars and the glucose from these are helped into body cells by insulin.
Unless that is they are diabetic or pre diabetic, because then the insulin seems not to work and the cells are left craving sugar and not able to get it.
This is called insulin resistance.
One way to help cells in this condition is to provide an alternative to sugar and the one used by weightlifters and others is ketones.
This works well because ketones are used very easily by our body cells and our brain cells too.
And that brings us to Alzheimer's and other types of dementia. In these conditions the brain is starved of energy and various bright people wondered if ketones which are found in coconut oil could provide fuel and energy to the brain.
The results have been positive and many people are using coconut oil daily as a brain boost even thought they do not have Alzheimer's.
The video here shows a Doctor who helped her husband recover from his Alzheimers by giving him Coconut Oil.
You may hear Alzheimer's described as Diabetes type 3 or Diabetes for the brain because diabetes is a problem in which fuel cannot get into body cells and Alzheimer is a similar problem for the brain.
Is this a cure for Alzheimer's?
I think no but it seems to be helpful in mild and moderate cases where the brain damage has not progressed too far and can be boosted by this alternative to glucose.
Meanwhile help yourself to some more Coconut oil – helps the heart and the brain and that has to be good.
Photo credit: legends2k.